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Newland, Tarlton & Co.

Newland, Tarlton & Co is not just a name – it is a philosophy. Newland, Tarlton & Co., Safaris and Expeditions remains an archetype of the "Golden Age of Travel"; an era that celebrated superb attention to detail, understated luxury, and Romance as a destination. If you also appreciate these values, then we are the safari company for you!

The original Newland & Tarlton was founded in Nairobi Kenya in 1904. Victor Newland & Leslie Tarlton were the true pioneers of luxury safaris in Africa: inventing the concept of professionally organized tented safaris led by the finest guides and best camp crews. Their passion for excellence re-defined the Swahili word SAFARI and made it synonymous with stylish luxury and romantic adventure. Newland and Tarlton invented the concept of safari as we know it today and brought the “Golden Age’ of travel to Africa.

Newland & Tarlton’s clients included the Duke of Connaught, the Marquis of Waterford, Carl Akeley of the Field Museum, President Teddy Roosevelt and many others. Today, as during the “Golden Age of Travel,” Newland, Tarlton & Co. still set the standards for excellence and the true safari experience. JOIN US!

(Photo above - Left to Right) R. J. Cunninghame - head guide for Newland & Tarlton, Kermit Roosevelt, Teddy Roosevelt. Newland & Tarlton on safari in 1909. Photo courtesy of the Roosevelt Collection - Harvard College Library.

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Above is a 1906 magazine cover showing Newland and Tarlton's distinguished safari clients that year.

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